The Counter by EasiDisplays is a proven, heavy-duty display counter designed for environments where strength, storage, and presentation all matter. Built around a rigid pop-up frame and solid wooden components, it offers excellent load-bearing capability while remaining quick to assemble and transport. The counter features a folding laminated wooden countertop and four internal wooden shelves, providing generous space for product display, literature, equipment, or personal items. A one-piece graphic wrap covers the front and ends, creating a clean branded appearance while leaving the rear open for easy access during use. Magnetic fixing ensures the graphic wrap attaches securely and aligns neatly without the need for hooks or complex fittings. The structure locks mechanically for added stability, making it suitable for regular use in busy exhibition, retail, and promotional environments. With a wide display frontage of approximately 1.37 metres, the Counter works well as a meet-and-greet point, tasting counter, sign-in desk, or product demonstration station where both durability and visual impact are required.